About Sherryn McBride and Marketing Talk

Making Sense Of Marketing

A freelance marketing consultant, copywriter, industry speaker, workshop trainer and author; my strengths are simply helping small business owners and SMEs to "make sense of marketing".

Sherryn McBride Marketing Talk

I hung out my shingle Marketing Talk to focus on SMEs in 2007, and since then I've worked with 600+ Perth businesses, helping them get more noticed, remembered and referred through their marketing, digital, social media and customer service activities. 

Recently I was selected by Facebook Australia as one of only 8 trainers in Australia/NZ accredited to deliver their Community Boost Program for small businesses. 

The marketing community I love to work with

As a specialist in Small Business and SME Consulting, I focus on two distinct aspects -  with small business owners running out of time and energy to market themselves, and with SME's ready to outsource their marketing to avoid the overheads of an in-house marketing manager. 

An advocate for lifelong learning

I love delivering workshops and talks for industry groups, trade/membership assns, Chambers of Commerce, Universities, Local Govt Authorities, the Small Business Development Corp and Business Local Centres around WA.  I've mentored 150+ business owners completing Curtin University's Centre For Entrepreneurship Growth Programs, Bankwest's Small Business Program, the SBDC's BiZFiT Program and the Federal Govt's ASBAS Programs. My articles have been published globally - from the AMEX Australian Small Business website to Coffee Canada.

My background

My knowledge is drawn from 20 years managing state branches for national/global corporations and consultancies from market research, mining equipment and electrical consumer goods - to philanthropic marketing, arts administration and community partnership brokering.  This broad industry background provides me a toolbox of case studies, ideas and strategies to benefit the businesses I work with. 

Touring WA for Facebook in 2019

Sherryn McBride is the only qualified Facebook traininger for the Community Boost Program in Perth and WA

As the only WA trainer invited to Facebook Australia's Sydney HQ in Feb 2019 to complete their Aust/NZ Community Trainer Program; I am now one of 8 independent training professionals across Aust/NZ qualified to deliver the Facebook Community Boost program to SMEs.  In partnership with Facebook Australia and the Small Business Development Corp, I'll be travelling regional WA bringing the Facebook/Instagram sessions to small businesses late in 2019. The tour includes Albany, Broome, Busselton, Carnarvon, Kalgoorlie, Karratha, Kununurra, Mandurah, Manjimup, Merredin, Newman, Northam, Perth, Pinjarra and Port Hedland. 

The annual workshop series

A big believer in DIY marketing, I run an annual series workshops:

Along with a series of marketing CDs and Ebooks available online, I prepare a free monthly newsletter full of simple ideas that time poor business owners can easily replicate plus you will be the first to see invitations to future workshops.

13 years running a small business in WA

Named one of 20 Entrepreneurial Australian Women in AIM's Management Today Magazine, I was featured in the West Australian Business News, was a published Success Story on the SBDC's website, recognised as a "Woman Of The Year" with the Women In Business WA Network, profiled in The Canning Times, included in the West Australian Newspaper's SME Pathways Magazine, voted one of 100 Most Influential Small Businesses in Perth and served 2 terms on the Melville Cockburn Chamber of Commerce committee. (Detailed at www.marketingtalk.com.au/Media ).

Living near the Shelley foreshore in Perth, I often play hooky on a weekday swapping my home office for the laptop and the park bench or nearby cafe. One of the joys of being your own boss!

If there is a project you are considering, and you feel I could add marketing value then let's chat!  Call me on 0417 174 224 and remember that "Every day you delay your marketing is a gift to your competition! 

Instant Access

to free resources, DIY videos, interviews, tips and marketing articles.

For simple marketing tips you can replicate yourself ... ideas that won't break the bank! Plus invitations to DIY workshops, coffee conversations, Facebook and LinkedIn training etc.

  • We engaged Sherryn’s services last year to help give our marketing a boost. What a welcome surprise to find someone so warm, down to earth and so darn smart at what she does!  With her guidance, we got a fresh marketing plan together which was easy to implement and suited our business needs to a tee.

    Trish Rickaby, Onya Innovations
  • Sherryn is professional, confident & her presentations are very engaging. I would recommend her presentations & workshops to business owners & those responsible for the marketing in any small to medium sized business.

    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks Sherryn.  As usual you have worked your magic and made my letters and fliers more impactful.  It is great to have your expertise at my disposal and of course I will contrinue to work with you because I know I'm on a winner if I follow your advice.

    Tracy Browning, Goldfields Exploration Tenement Services, Kalgoorlie
  • Yesterday as I listened to your keynote presentation I felt excitement in the room as people kept pace with your well planned professional presentation.

    Sylvia Marina, Sylvia Marina International
  • Thank you for a great year with Coffee Conversations & Marketing Talk newsletters. The tips & workshops have really helped me keep up to date & reinforced key steps in marketing tasks.

    Sacha Henry, Beach Stays Australia
  • Sherryn really understands small business.  We receive many compliments about her work, from our clients that she is mentoring or from the attendees at her Curtin Growth ‘Instant Impact Marketing’ workshops.  She is a genuine “people person” and cares about her (and our) clients – it’s a privilege to work with her.

    Richard Thorning, Director, Centre for Entrepreneurship, Curtin Business School
  • Sherryn has been our marketing advisor since 2004.  Being a service based business it's not always easy to describe our operations, yet she is a creative thinker, distilling information & writing us smartly worded copy.   I'm confidently growing my business & look forward to overcoming marketing challenges with Sherryn's help.

    Paul Faix, Fortix
  • I would like to thank you for the training you provided us at WACOSS.  Your professional yet easy going approach, well customised program and excellent training approach meant that the training you delivered on social media was not only a sell out 3 times, it was highly rated by participants.  Thanks, it has been a pleasure working with you.  I will keep you in mind for new possibilities in the future.

    Michelle Burgermeister, Training Cordinator, WACOSS
  • Sherryn is particularly focussed on helping busy small business owners make effective but not time-hungry changes to the way they market themsevles.  I highly recommend her - she's helped me immeasurably

    Melanie Strang, Ecoedge
  • Sherryn has been very generous with her time & has helped us with marketing ideas, creative input & implementation, website & brochures.  We love working with Sherryn & are certain that she will continue to be an integral part of our future company development.

    Kirsten and Brett Williams, Eco-Logical Building Company
  • Lorraine and I have just completed some marketing consulting with Sherryn from Marketing Talk which we received through the BiZFiT program. Sherryn was fantastic and she has motivated Lorraine and I, and showed us some very useful tips that we are now implementing in our business. This support is greatly appreciated and has helped us look at our marketing differently.

    Lorraine and Jason Hutchen, Red Manna Waterfront Restaurant
  • Sherryn took the time to understand exactly what sort of business we have, where we want to be positioned in the market and the type of people we are.  She is incredibly perceptive and has come up with a marketing path tailor-made to suit our company, with the result that we feel very confident with all her recommendations.  She will continue to be an integral part of our future company development.

    Kirsten and Brett Williams, Eco-Logical Building Company
  • Sherryn’s approach to marketing is not only informative but she provides practical tips and ideas that participants are able to implement immediately with little or no cost. She is professional, confident and her presentations are very engaging.

    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks for your marketing seminar.  As a new business we strive to market our business on what one would call a “beer budget”.  I found your seminar very useful & I have now implemented many of the tips & strategies into my own marketing plan.  You spoke very clearly & I was able to understand your methods taught at the seminar. I have no hesitation in recommending you to anyone.

    Justine Mamootil, Par 3 Indoor Golf
  • Thank you for helping us out and for being so prompt.  It has been a pleasure dealing with you.

    Jon Partridge, Westbuild
  • Thanks for creating a national magazine editorial and advertorial, then fixing my website content.  Everything was spot on, couldn't get any better.  Thanks!

    Jo Dickinson, Director, ROPS Engineering
  • Sherryn has given me invaluable advice & offered marketing tips that have assisted me in the creation of a new business concept.  Her vast marketing experience has enabled me to think in a more creative way & explore new posibilities.

    Gerard Ashcroft, STREAMnet Digital
  • Hi Sherryn, This Monday our first newsletter was sent out and I had 3 replies the same day from USA, a former guest and a Swiss couple ready to book who also said they would forward it to their Singapore friends. So, all in all I am very happy with the result so far and thanks for sharing your knowledge on how to get newsletters opened and action.

    Elizabeth, The Traill, Margaret River
  • I love getting your newsletters!  They energise me and fill me with good ideas.

    Di Graham, Media & PR, Small Business Development Corp
  • We’ve enjoyed working with Sherryn & grateful for the valuable marketing insights she shared.  She is motivated, extremely innovative, & helped make our marketing & website development easy to understand.  Always patient, & able to work at our pace.  Definitely looking forward to the next project.

    Anne Opferkuch and Jack Keeley, Winthrop Gardens Supa IGA
  • "I'd been in business 7 years before attending Sherryn's course.  I had no idea I was potentially losing a lot of extra business until I understood a few simple lessons. It gave me great ideas! and I am now implementing Sherryn's teachings to run my business more efficiently. Thanks Sherryn."

    Andrew Meyland, Star Tint
  • I engaged Sherryn to present to Westpac’s Women’s Network in February 2010. Not only was she a pleasure to deal with prior to the event but the feedback from our participants was outstanding – event ratings were the highest we’ve had for 12 months.

    Amanda Day, Manager Womens Markets WA, Westpac
  • Hi Sherryn.  Thanks so much ... inspiring, information session.  Priceless to be able to see a clear pathway.

    Jan Cross, Extraordinary Mind Project